Digital Marketing Associate

Location: New York, NY
Job Type: Direct Hire
Salary: $60,000.00 - $70,000.00
Degree: Equivalent Experience;
Date: 7/11/2018
Job ID: 02610580
Job Description
Our client is the largest spa and wellness marketing company in North America, is seeking a seasoned Digital Marketing Associate in New York City. They are an established national brand with a blog and social community centered on beauty, fitness, fashion, food and health

The company's wide range of digital and retail products, including the bi-annual industry event are designed to address the evolving operational needs of spa and wellness centers to help grow their business. 
 
The Digital Marketing Associate will work with the Digital Marketing Manager on the planning, execution, day-to-day management and analysis of integrated digital marketing campaigns & partnerships. Specifically, this position will focus on the utilization and growth of the brands social media platforms.  This opportunity will enable the right candidate to make significant contributions to the growth and success of the businesses’ initiatives with direct oversight of marketing channels and processes.

Responsibilities:
  • Represent company as the first point of contact for incoming leads/connections in the digital/social media sphere.
  • Play an active role in developing, planning and driving the company social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging. 
  • Executing digital/social media marketing campaigns, tracking results, and reporting. Monitor conversations while collecting and analyzing data for ongoing campaigns.
  • Help develop strong cross-functional brand & influencer partnerships to help increase brand awareness and educate consumers, including but not limited to –Omni-channel service initiatives, and branded programs. 
  • Communicating and coordinating with potential partners to help develop strategy, collect digital assets and manage a calendar. Develop relationships with press and writers in the wellness lifestyle space.
  • Proactively map seasonal communications, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).
  • Use best practices for social media and digital marketing to assist with the expansion of the brand while increasing sales.
  • Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire our consumers.  
  • Responsible for keeping the group informed and up-to-date with current events within the health/wellness industry as well as trends in the social media marketing industry. 
Requirements:
  • 2 - 4 years in social media and/or digital marketing
  • Bachelor’s degree in Business, Communications, Marketing
  • Excellent communication skills and comfort interfacing with C-suite executives
  • Understanding of SEO, keyword research and Google Analytics
  • Experience with WordPress as well as social media management tools, like Buffer and Hootsuite
  • Strong interest in Digital Marketing & Social Media is essential
  • Desire to work in a hyper-growth fast-paced environment with a sense of urgency and able to manage priorities without oversight
  • Excellent communication skills (verbal & written). Experience as a content producer with the ability to organize, apply hierarchy, and simplify content for various audiences & mediums. (Ability to show examples of writing for social media posts, and/or marketing copy would be helpful.)  
  • Ability to work cross-functionally based on needs of the business (as project lead or contributor)
  • Organized, self-motivated, resourceful individual with a can-do attitude and ability to think creatively and holistically.
  • Proficient in MS Office Suite programs (Word, PPT, Excel, etc); Familiar with InDesign/Photoshop or commitment to learn.
  • Previous work experience as a Social Media/Digital Analyst, Social Media/Digital Coordinator a plus
  • Experience working with a CMS, HTML / CSS, SQL, general programming a plus